Shin Mercedes-Benz na iya siyan Aston Martin?

Sabon tsara Vantage bai yi aiki ba tun lokacin ƙaddamar da shi.

Siyan motar motsa jiki yawanci shine ƙarshen shekaru na aiki tuƙuru don kafa ginshiƙi don samun nasara ta yadda za ku iya shiga motar da za ku yi alfahari da ita. Siyan kamfanin mota na wasanni iri ɗaya ne.

Abubuwan da suka faru na wannan makon na canjin jagoranci na Aston Martin (AMG's Tobias Moers ya maye gurbin Andy Palmer a matsayin Shugaba) an saita su don canza sa'a na alamar Birtaniyya. Amma shin kuma ana nufin sanya Aston Martin ya zama mafi kyawun shawara ga Mercedes-Benz don yuwuwar siyan nan gaba?

Kamfanonin biyu dai an danganta su ne tun a shekarar 2013, lokacin da Aston Martin ya bai wa katafaren kamfanin Daimler na Jamus kashi 11 cikin XNUMX na hannun jarin da ba na kada kuri'a ba a kamfanin na Birtaniyya a matsayin wani bangare na yarjejeniyar amfani da injinan da aka kera AMG, da na'urorin watsawa da kuma na'urorin lantarki na Vantage da DBX na yanzu.

Wannan ya sanya kamfanin iyaye Mercedes a cikin akwati don cin gajiyar ƙarancin farashi na Aston Martin na yanzu, yana nuna yana iya ganin haske a ƙarshen ramin.

Me yasa Aston Martin ke cikin matsala?

Yayin da cutar amai da gudawa ta mamaye masana'antar kera motoci, musamman a Turai, gaskiyar magana ita ce Aston Martin ya kasance cikin matsala tun kafin bala'in lafiyar duniya. A cikin 20, tallace-tallacen alamar ya faɗi sama da kashi 2019 yayin da har yanzu sabbin nau'ikan Vantage da DB11 sun gaza daidaitawa da masu siyan mota na wasanni.

Ba abin mamaki bane, tallace-tallace mara kyau ya yi mummunan tasiri a kan farashin hannun jari na kamfanin, kamar yadda Mista Palmer ya kaddamar da alamar kasuwanci a cikin 2018. Tun daga wannan lokacin, farashin hannun jari yana raguwa da kashi 90 cikin ɗari. Ba tare da babban kamfani na iyaye da zai taimaka belin shi a cikin lokuta masu wahala ba, alamar ta kasance cikin babbar matsalar kuɗi a ƙarshen 2019.

Shigar da hamshakin attajirin Kanada Lawrence Stroll don sake gwadawa da adana alamar. Ya jagoranci wata kungiyar da ta kashe fam miliyan 182 kwatankwacin dalar Amurka miliyan 304 don samun kaso 25 cikin XNUMX na hannun jarin kamfanin, inda ya zama shugaban gudanarwa kuma nan take ya fara yin sauye-sauye kan yadda ake gudanar da harkokin kasuwanci.

Wanene Lawrence Stroll?

Wadanda ba su saba da duniyar kamfanoni na fashion da Formula 60 mafi kusantar ba su san sunan Mista Stroll ba. Yaron mai shekaru 2 da haihuwa ya tara dukiya sama da dala biliyan XNUMX ta hanyar zuba jari a wasu shahararrun masana'antun a duniya masu bukatar taimako. Shi da abokin kasuwancinsa sun taimaka wajen mayar da Tommy Hilfiger da Michael Kors zuwa samfuran duniya kuma sun sami wadata a cikin tsarin.

Mr. Stroll hamshakin mota ne wanda ya mallaki manyan Ferraris da dama, da suka hada da 250 GTO da LaFerrari, da kuma tseren tseren Mont-Tremblant a Kanada. Wannan son motoci masu sauri ya sa dansa Lance ya zama direban Formula One tare da Williams kuma daga karshe dattijon Stroll ya sayi tawagar Force India F1 da ke gwagwarmaya, inda ya canza sunan Racing Point kuma ya nada dansa a matsayin direba.

Tare da karbe ikon Aston Martin, ya sanar da shirye-shiryen juya Racing Point zuwa masana'anta don alamar F1 ta Burtaniya don yin fafatawa da Ferrari da Mercedes-AMG akan waƙar. Wannan yakamata ya samar da ingantaccen dandamali na duniya don taimakawa fara sake gina hoton Aston Martin da ƙimarsa.

Har ila yau Mista Stroll ya shawo kan shugaban kamfanin Mercedes-AMG F1 na yanzu Toto Wolff ya shiga kungiyarsa kuma ya samu kashi 4.8% na Aston Martin, lamarin da ya kai ga rade-radin cewa zai bar tawagar Jamus don jagorantar aikin Aston Martin F1.

Mr. Stroll yana da buri a fili kuma yana da tarihin (a gafarta wa pun) sake fasalin samfuran da ba su cika aiki ba.

Shin Mista Moers zai iya sa Aston Martin ya zama abin sha'awa ga Mercedes?

Yayin da wa'adin Mista Palmer ke zuwa ƙarshe, kyakkyawan aikinsa na sake gina alamar ba za a iya la'akari da shi ba. A lokacinsa, ya jagoranci ƙaddamar da sabbin samfuran Vantage da DB11, da kuma DBS SuperLeggera. Har ila yau, ta ƙaddamar da tsarin 'Tsarin Ƙarni na Biyu', wanda zai ga yadda za a gabatar da SUV na farko, DBX, da kuma sabon layi na manyan motoci na tsakiya. Babban kololuwar wannan sabon dangi na motocin tsakiyar injina shine Valkyrie, motar da F1 almara Adrian Newey ya kirkira a matsayin wani bangare na haɗin gwiwar Aston Martin tare da ƙungiyar Red Bull Racing F1.

Mista Moers yanzu zai dauki alhakin ba kawai don ƙaddamar da DBX da motocin motsa jiki na wasanni ba, har ma don haɓaka tallace-tallace na Vantage da DB11 da inganta ribar kamfanin.

Shi ya sa Mista Stroll ya dauke shi aiki, saboda abin da ya yi ke nan a AMG - fadada kewayon, inganta samarwa da kuma sa kasuwancin ya fi riba, kamar yadda Mista Stroll ya bayyana a tallan aikin Mista Moers.

"Na yi farin cikin maraba da Tobias zuwa Aston Martin Lagonda," in ji Stroll. “Shi ƙwararren ƙwararren ƙwararren ƙwararren ne na kera motoci kuma ƙwararren shugaban kasuwanci tare da dogon tarihin shekaru a Daimler AG, wanda muke da doguwar haɗin gwiwar fasaha da kasuwanci mai nasara wanda muke sa ran ci gaba.

“A tsawon aikinsa, ya fadada kewayon samfuran, ya ƙarfafa alamar kuma ya haɓaka riba. Shi jagora ne mai dacewa ga Aston Martin Lagonda yayin da muke aiwatar da dabarun kasuwancin mu don isa ga cikakkiyar damarmu. Burinmu ga kamfani yana da mahimmanci, bayyananne kuma daidai ne kawai tare da ƙudurinmu na yin nasara. "

Mabuɗin kalmar a cikin wannan magana tana nufin Mr. Stroll na sha'awar "ci gaba" haɗin gwiwa tare da Daimler. A karkashin jagorancin Mr. Palmer, Aston Martin ya fara aiki a kan wani sabon-sabon turbocharged V6 engine da matasan watsa don maye gurbin AMG injuna a nan gaba model, ba da iri 'yancin kai.

Wannan ya haifar da tambayar, shin Mista Stroll yana so ya zurfafa dangantakarsa da Daimler da fatan cewa katafaren mota na Jamus zai saya masa, ya ba shi damar dawo da jarin da ya saka tare da kara wani alamar mota ga dangin Daimler?

Aston Martin zai dace da AMG da kyau, yana ba da damar alamar ta yi kira ga ƙungiyar abokan ciniki masu arziƙi fiye da ma Mercedes a halin yanzu. A ka'ida, wannan kuma zai ba da damar tanadi mafi girma ta hanyar injuna masu inganci da dandamali don ƙirar AMG na gaba.

Idan dai ba a manta ba, a yayin wata sanarwar manema labarai da Mercedes ta fitar, inda ta sanar da maye gurbin Mista Moers a AMG, shugaban kamfanin Daimler, Ola Kellenius, ya yaba da aikin da ya yi, kuma bai fito fili ya bayyana rashin jin dadinsa ba kan tafiyar shugaban kamfanin da ya yi nasara.

Sanarwar ta ce "Tobias Moers ya jagoranci alamar AMG zuwa ga babban nasara kuma muna so mu gode masa sosai saboda duk nasarorin da ya samu a Daimler," in ji sanarwar. “Muna da ra’ayi dabam-dabam game da tafiyar tasa. A gefe guda, muna rasa babban manaja, amma a lokaci guda mun san cewa kwarewarsa za ta kasance da matukar muhimmanci ga Aston Martin, kamfani wanda muke da dogon lokaci da haɗin gwiwa mai nasara. "

Menene damar cewa haɗin gwiwar zai fadada a cikin shekaru masu zuwa? Akwai yuwuwar cewa nadin Mista Moers wani yunkuri ne na Mista Stroll don matsawa kusa da Daimler, saboda shi ne mai yuwuwar siyan Aston Martin a nan gaba. Kalli wannan fili...