Tarihin tambarin Skoda - Skoda
Menene lambobin alamar Å yayi kama? Alamar ta yi nasara sosai a kasuwarmu wanda yana da wuya ba a san shi ba. Ko da wanda ba a sani ba zai ɗaure shi kuma mai yiwuwa ya ce da'irar ce kawai da wani abu da ba a sani ba a ciki. To menene kuma daga ina ya fito? Tambaya mai kyau!
Alamar Skoda ba ta yi kama da ta yau ba. Bugu da ƙari, za mu iya amince cewa a farkon lokaci ya kasance mafi canji da kuma unpredictable a concert fiye da Madonna. Duk ya fara a 1895. Sa'an nan masana'antun ba su yi tunani game da samar da motoci - ya fi son faranta wa mutane da kekuna da babura. Saboda haka, tambarin farko shine dabaran keke mai ganyen linden da aka saka a tsakanin masu magana. Tabbas, ba tare da alamar alama ba - rawar da ƙafafun baya buƙatar bayyanawa, kuma lemun tsami ya jaddada asalin Slavic na alamar. A cikin minimalism na yau, mai yiwuwa babu wanda ke cikin hankalin su zai saki irin wannan hadadden alamar, amma sai - za ku iya haɗa karamin aikin fasaha zuwa keke ko babur. A daidai wannan lokacin, an sami wata alamar kasuwanci - wata kyakkyawar mace mai kyan gani da ganyen linden. Wannan, bi da bi, ya yi nuni ga salon Art Nouveau.
Lokacin canji ya zo bayan shekaru 10, a cikin 1905. Alamar Slavia, wacce a da ta zama keken keke, yanzu ta zama gingerbread. Daidai! Ko da ba a hukumance ba, an kira shi da irin wannan saboda yanayin yanayinsa da launi. Bugu da kari, wannan lokacin an sadaukar da shi ne kawai ga babura. A gefe guda kuma, alamar Laurin & Klement, wata mace ce ta musamman da ke da tsummoki, an sauƙaƙa sosai saboda kamfanin ya yanke shawarar shiga motoci. Baƙaƙen masu kafa, waɗanda aka haɗa tare da laurels, sun ƙare a kan murfin motar Voiturette A.
Komai ya sake canzawa a cikin 1913. An maye gurbin tambarin L&K mai hankali da wata katuwar tambari mai salo wanda ya ƙunshi sunayen masu kawai - Laurin & Klement. Kuna iya saduwa da su a cikin motar nau'in G kuma ku tallata alamar a duk faɗin ƙasa. Wannan lokacin ya kasance mai ban sha'awa don wani dalili. Å koda Pilzno - a, an riga an sami kamfani wanda ya karɓi L&K. Da farko, Åkoda ba shi da tambura masu rijista, don haka sun yi amfani da haruffan “Å” ko “Å Z” a cikin da’irar – ba tare da ƙaya ko kari ba. Sun yi kama da mummuna saboda ƙila an sanar da ƙirar ƙirar a baya a cikin kindergarten, amma ainihin juyin juya halin tambari bai riga ya zo ba.
A cikin 1923, tambari ya bayyana wanda ke da alama da gaske inda alamar kasuwanci ta Åcodes zata tafi daga baya. Wai ba komai - Ba'indiye mai tulu, hancin hanci da kuskure ya nufi wani wuri mai nisa. Duk da haka, ba game da Ba'indiye ba ne da kansa, amma game da abin da yake da shi a kansa da kuma abin da yake da alaka da shi - baka a karkashin hannunsa, kibiyoyi a bayansa da kuma kukan da ya dauka a ko'ina cikin Amurka. A ƙarshen 1923, an yi rajistar alamar da har yanzu ana amfani da ita a yau ba tare da wani babban canje-canje ba - blue, mai fuka-fuki, mai yiwuwa kibiya Indiya, an rubuta a cikin da'irar. Kamar bai ishe ta ba, ita ma tana da wani abu kamar ido. Mafi kyawun sashi shine cewa har yanzu ba a san wanda ya fito da irin wannan baƙon ra'ayi ba, wanda ya amince da shi da kuma inda wahayi ya fito. Wataƙila ba daga Indiya mai kururuwa ba? Abu daya tabbatacce - tambarin ya makale, sabanin alamar kasuwanci ta biyu da aka gabatar kadan daga baya, a cikin 1925. Kalmar zinariya "Akoda" an gabatar da ita a kan wani oval mai launin shuɗi mai duhu kuma an kewaye shi da wani nau'i na fure na zinariya. Ana iya gani a lamba 633, amma an cire shi a 1934. Kibiya mai fuka-fuki ta zama abin ganewa.
An fara sabunta alamar tambarin a cikin 1993. Wannan wata muhimmiyar kwanan wata - Åkoda yana da matsalolin kudi, kuma Volkswagen yana cikin duhu tare da adadi mai yawa a cikin asusun. Don wannan, ya so ya raba shi. An karɓi lambar kuma an canza tambarin - shuɗi ya maye gurbin kore mai ɗanɗano, kuma sabon sunan shuka - Åkoda Auto - ya bayyana akan zobe mai ƙarfi. Bayan haka, bai daɗe sosai ba.
Bayan shekara guda, yana yiwuwa a sha'awar sabon alamar masana'anta, ko da yake canje-canjen sun kasance ƙananan - zobe ya zama baki, kuma an maye gurbin rubutun "Auto" tare da laurel. Duk da haka, wannan ɗan "yanayin yanayi" bai dace da kowa a cikin kamfanin ba, saboda ba zato ba tsammani an canza shi zuwa "Auto". Duk da haka, sababbin launuka na tambarin sun kasance, kuma, a ƙarshe, dole ne a sanya alamar sabon babi a cikin tarihin alamar, kamar yadda motar farko da aka samar tare da haɗin gwiwar Volkswagen, Felicja, ta bayyana a cikin kasuwancin motoci. Gaskiya ne, an ƙirƙiri ƙirar tambarin tambarin da dadewa, amma a cikin 90s ne mutane suka fara mamakin ko zai yiwu a sake rubuta alamar a cikin kowane nau'ikan alamar. Kuma menene - yana da Mercedes, shin Akoda ne? An gano yankin tare da duniya da kuma nau'i mai yawa na alamar. Wani reshe tare da tayin mai wadata da ci gaban fasaha, kazalika da harbi tare da sababbin abubuwa da madaidaicin zaɓin da aka yi. Musamman saboda gaskiyar cewa Volkswagen ya shiga cibiyar har ma da makanta. Akwai kuma ido - tsantseni, da kuma koren launi - samar da yanayin muhalli. Shin akwai wani abu kuma zan iya canza game da tambarin?
Hakika, stylists ne m. A cikin 1999, alamar alamar ta sake farfadowa, amma a wannan lokacin a cikin bugu da aka buga, an ƙara inuwa, godiya ga abin da ya zama abin ƙyama. Ba kowa ba ne ya san cewa a cikin 2005 masana'anta sun yi bikin cika shekaru 100 a kasuwa. Kuma akwai abin da za a yi bikin - samar da kekuna da babura, sannan motoci, matsalolin kudi, katin zare kudi tare da lambar fil don asusun Volkswagen, kuma, a ƙarshe, babban nasara. Ana buƙatar yin wannan bikin, don haka alamar ranar tunawa ta bayyana - zoben kore, laurels sun dawo, kuma rubutun "SHEKARU 100" ya ɗauki wurin kibiya mai fuka-fuki. Koyaya, motocin sun sami ƙarin tallace-tallace fiye da aikace-aikace masu amfani. Wani sabon zamani a cikin alamar alamar alama ya fara yanzu - a cikin 2011.
Daga Maris, za a nuna sabon alamar a kan kafofin watsa labarai na ciki da na waje. Saboda ƙarfin abubuwa, nuni na yau shine minimalism da yara, wanda maimakon: "mahaifiya" ihu: "mp3" - tambarin an inganta shi sosai kuma an sauƙaƙe shi. Koren kibiyar tana kama da an sassaƙe ta daga farantin ƙarfe, tare da da'irar chrome siririn kewaye da kalmar "Å koda" a samansa. Kuma wannan shine farkon kawai - daga 2012, duk sabbin samfura zasu ƙunshi sabon tambarin azurfa. To, duniya tana canzawa, kuma tambarin yana canzawa da shi. Kuma don tunanin cewa abin ya fara ne da mace namiji da keken keke...
