Shekaru 100 na Morris

William Morris yana da sha'awar kera mota akan farashin da kowa zai iya samu.

Idan kana mamakin dalilin da yasa kake ganin motocin Morris a cikin watanni biyun da suka gabata, saboda masu su suna bikin cika shekaru 100 na William Morris ya gina motarsa ​​ta farko a Oxford a cikin Afrilu 2013.

An yi wa Morris Oxford suna da sauri Bullnose saboda radiyo mai zagaye. Daga waɗannan ƙananan farkon, kasuwancin ya girma cikin sauri kuma ya girma zuwa haɗin gwiwar duniya a cikin shekaru 20.

Kamar yawancin masu kera motoci na farko, Morris ya girma a gona kuma ya ƙaura daga ƙasa don neman aiki. Ya fara aiki a shagon sayar da keke, daga baya ya bude nasa.

A 1900, Morris yanke shawarar shiga babur samar. A shekara ta 1910, ya kafa kamfanin tasi da kasuwancin hayar mota. Ya sanya masa suna "Moris Garages".

Kamar Henry Ford, William Morris ya nemi kera mota akan farashi mai araha ga kowa. A cikin 1912, tare da tallafin kuɗi na Earl na Macclesfield, Morris ya kafa Kamfanin Manufacturing Morris Oxford.

Morris ya kuma yi nazarin fasahohin masana'antu na Henry Ford, ya gabatar da layin samarwa, kuma cikin sauri ya sami karfin tattalin arziki. Morris kuma ya bi hanyar siyar da Ford ta hanyar rage farashin koyaushe, wanda ya cutar da masu fafatawa kuma ya ba Morris damar samun karuwar tallace-tallace. By 1925 yana da 40% na kasuwar UK.

Morris kullum yana faɗaɗa kewayon motoci. MG (Morris Garages) asalinsa "babban aiki" Oxford ne. Bukatar haɓaka ta haifar da shi ya zama ƙira a kansa ta 1930. Ya kuma sayi samfuran Riley da Wolseley.

Morris mutumin ya kasance mai ƙarfi, mai ƙarfin hali. Da zarar kuɗin ya fara birgima, ya fara yin doguwar tafiye-tafiyen teku, amma ya dage da yin duk mahimman shawarwarin kasuwanci da samfuri a cikin mutum.

A cikin dogon lokacin da ba ya nan, yanke shawara ya kasance yana tsayawa kuma ƙwararrun manajoji da yawa sun yi murabus a cikin damuwa.

A cikin 1948 an sake Sir Alex Issigonis, wanda Morris Minor ya tsara. Morris da ya tsufa bai ji daɗin motar ba, ya yi ƙoƙari ya hana samar da ita kuma ya ƙi fitowa da ita.

A cikin 1952, saboda matsalolin kuɗi, Morris ya haɗu da babban abokin hamayyarsa Austin don kafa Kamfanin Motoci na Biritaniya (BMC), kamfanin kera motoci na huɗu mafi girma a duniya a lokacin.

Duk da ƙirar masana'antu kamar Mini da Morris 1100, BMC ba ta sake samun nasarar tallace-tallace da Morris da Austin suka taɓa morewa ba lokacin da suke kamfanoni daban-daban. A ƙarshen 1980s, Leyland, kamar yadda ake kiranta a lokacin, tana ƙarƙashin ruwa.

Morris ya mutu a shekara ta 1963. Mun kiyasta cewa akwai motocin Bullnose Morris kusan 80 da ke aiki a Ostiraliya a yau.

David Burrell, editan retroautos.com.au