TikTok, igiyar Asiya da ke barazana ga Facebook
Muna ganin rugujewar Facebook. A yanzu a Asiya. Bayanai kan karuwar shaharar kayayyakin da ByteDance, daya daga cikin manyan kamfanonin kera manhajoji da masu rarraba manhajoji na kasar Sin ke yi, sun nuna cewa, nahiyar ta riga ta yi hasara ga Facebook.
1. Nasarar TikTok a cikin Matsayin App
A bara, wannan ƙa'idar ta zamantakewa ta wuce alamar zazzagewar biliyan ɗaya a duk duniya (1). TikTok (2) Instagram ya ninka fiye da ninki biyu (zazzagewar miliyan 444), wanda yanzu shine tasha ta ƙarshe ga masu amfani da ƙanana.
2. TikTok - shafin app
TikTok ya samo asali ne daga China kamar DouyinA zahiri, dandamali ne na kiɗan zamantakewa tare da ikon masu amfani don ƙirƙira da buga gajerun bidiyoyi (har zuwa daƙiƙa 15). Wannan ba shine kawai samfurin kamfanin na kasar Sin ba. ByteDance. Ya kuma ƙirƙiri ƙarin samfura masu buri, kamar labarai da sauran abubuwan tara abun ciki. toutiomiƙa a kasuwannin Yamma kamar yadda BabbarBazz.
a halin yanzu da kyar ya halicci wani abu da za a iya kiransa da bugu tun shekaru goma da suka gabata. Sabbin shafukansa, wadanda har yanzu suna da farin jini, Instagram da WhatsApp, ba kamfanin Zuckerberg ne ya kirkiro ba, amma an saye shi a kan biliyoyin daloli..
Ana nuna rashin aiki ta misali Lasso, wanda aka ƙaddamar a ƙarshen shekarar da ta gabata, ƙa'idar ce ta zamantakewa da ke ba masu amfani damar kallo da ƙirƙirar gajerun fina-finai, yawanci bidiyon kiɗan mai son. App ɗin yana kusan kama da TikTok, amma ya gaza asali a cikin shaharar matasa. A halin yanzu, da alama ByteDance yana gaba da dandamali mai launin shuɗi duka ta fuskar ingancin dabarun da matakin fahimtar bukatun matasa masu amfani da Intanet.
Ee, China kasuwa ce ta musamman inda Facebook ko Instagram ba sa samuwa saboda tantancewa. Koyaya, kusan kashi 40% na abubuwan saukar da aikace-aikacen a cikin 2018 sun fito ne daga masu amfani a cikin dimokiradiyya Indiya, wanda ya zuwa yanzu kwanciyar hankali Facebook ta mamaye shi, babban dandalin zamantakewa a cikin nau'ikan Instagram da WhatsApp da aka ambata.
Mafi muni, tsawo TikTok ya fara tafiya bayan Asiya kuma zuwa yankin Zuckerberg. Yawan zazzagewar ka'idar Sinawa a cikin Shagon Apple App da Google Play Store ya riga ya kai dubun-dubatar miliyoyin a Amurka (3). SensorTower ne ya samar da irin waɗannan bayanan, kamfanin binciken kasuwa na aikace-aikace. A lokaci guda kuma Facebook Lasso ya sauke dubu 70 kawai. masu amfani. Duk da yake TikTok har yanzu yana baya bayan WhatsApp, Facebook Messenger da Facebook kanta dangane da abubuwan zazzagewa a cikin 2018, a cewar bayanan Sensor Tower, misalin '' matsananciyar '' kwaikwayi' ta hanyar ƙirƙirar clone ɗin da ba ta yi nasara ba yana nuna a fili tsoron Facebook na China mai fa'ida.
3. Haɓakar TikTok a Amurka
Al'umma ta bambanta
Ga waɗanda har yanzu Facebook bai yarda da su ba, balle Instagram, TikTok na iya zama kamar wani abu ne wanda ba a iya fahimta gaba ɗaya ko ma ban mamaki. Masu amfani da ita galibi matasa ne waɗanda ke yin rikodin bidiyo na rera waƙa da rawa ga fitattun fitattun jarumai.
Ayyukan mai ban sha'awa shine ikon gyara fina-finai, ciki har da ma'anar "zamantakewa", wanda shine aikin fiye da mutum ɗaya. Dandalin yana ƙarfafa masu amfani da ƙarfi don yin haɗin gwiwa tare da sauran masu amfani ta hanyar abin da ake kira na'urar amsa bidiyo ko fasalin duet na murya-kayan gani.
Ga masu “producers” TikTok, app ɗin yana ba da damar amfani da komai daga shahararrun bidiyon kiɗa zuwa gajerun snippets na jerin, fina-finai, ko wasu memes da aka kirkira akan TikTok. Kuna iya shiga cikin "ƙalubalen" don ƙirƙirar wani abu ko shiga cikin ƙirƙirar meme na rawa. Lokacin da memes da ƙirƙirar su akan dandamali da yawa suna samun mummunan latsawa kuma wani lokacin ma an hana su, ByteDance ya dogara da duk ra'ayinsu na gwagwarmaya akan su. Kamar yawancin ƙa'idodi masu kama, TikTok kuma yana ba da tasirin tasiri, masu tacewa, da lambobi waɗanda zaku iya amfani da su yayin ƙirƙirar abun ciki. Bugu da kari, komai yana da matukar sauki a nan. Ba dole ba ne ka zama ƙwararren ƙwararren gyare-gyare don ƙirƙirar shirye-shiryen bidiyo waɗanda wani lokaci suna faɗuwa sosai.
Lokacin da mai amfani ya buɗe app, abu na farko da suke gani ba shine sanarwar sanarwa daga abokansu kamar akan Facebook ko , amma shafin "Don ku". Wannan tasha ce da AI algorithms suka ƙirƙira bisa abubuwan da mai amfani ya riga ya yi hulɗa da su. Don haka mutanen da suke mamakin abin da za su iya aikawa a yau ana daukar su nan da nan don shiga gasar rukuni-rukuni, hashtags, ko don kallon shahararrun waƙoƙi.
Bugu da ƙari TikTok algorithm baya haɗa mai amfani da rukunin abokai guda ɗaya, amma har yanzu yana ƙoƙarin canza shi zuwa sabbin ƙungiyoyi, batutuwa, ayyuka. Wannan watakila shine babban bambanci da sabbin abubuwa daga wasu dandamali..
4. Zhang Yiming, Shugaban ByteDance
Kama kuma fitar da Silicon Valley
Kafin TikTok ya girma da kusan 300% a cikin shekara guda, ana kiranta “app-sync” app, wato, mai alaƙa da karaoke, amma kan layi. Yawancin masu amfani da intanet da suka ci karo da shi suma sun yi kama da Snapchat saboda yawan yarinta. Koyaya, wanda ya tuna sabis ɗin Vine mini bidiyo da Twitter ya bayar a ƴan shekarun da suka gabata, aikace-aikacen Sinawa na iya zama kamar saba. Wannan wani yunƙuri ne na tallata ƙaramin abun ciki na bidiyo.
Masana sun lura cewa har yanzu ba zai yiwu a yi magana game da "tauraron TikTok" a matsayin sanannun YouTubers ba, amma hanyoyin samun shahara ba su da iyaka. Idan aikace-aikacen ya ci gaba da haɓaka a cikin taki ɗaya kamar da, haihuwar "tiktok celebrities» Da alama babu makawa.
Gaskiya ne, akwai m rahotanni cewa aikace-aikace, ban da matasa da kuma m gefe, kuma yana da wani "duhu" daya - duniya na leken asiri algorithms da stalkers, mutane da amfani da sauran masu amfani, da kuma masu rarraba abubuwan da ba bisa ka'ida ba. Duk da haka, babu wanda ya tabbatar da wannan. Tabbas TikTok yana da yawa sosai kariyar sirri mai ƙarfi (ba kamar wasu shahararrun aikace-aikace).
Iyaye ko masu amfani da kansu na iya saita asusun zuwa yanayin sirri, ɓoye shi daga bincike, hana yin sharhi da lodawa, hana mu'amala da iyakance saƙo. TikTok yana ƙaddamar a lokaci guda duba talla - a takaice siffofin, abin da ake kira. , watau bidiyon da suka gabaci manyan fina-finai. Ga nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan, rukunin masu amfani da rukunin yanar gizon tabbas yana da kyau, kodayake irin wannan dandamali na matasa dole ne a yi taka-tsan-tsan da irin waɗannan ayyukan don kada a tsoratar da masu amfani. Misalin Facebook, wanda a farkon shekarunsa bai yi gaggawar shiga harkar kasuwanci mai tsauri ba, yana nuni da hakan.
Nasarar ByteDance kuma ita ce nasarar tunanin Sinawa a cikin IT. Idan ta doke Facebook, Instagram da sauran shafuka a kasarsu ta Amurka, tabbas zai zama babbar nasara ga Sinawa kan Silicon Valley.
Af, ByteDance kawai sun bude ofishin su a can. Bayan tasirin, ya kuma shirya. An ce, wannan shi ne babban buri kuma babban burin Zhang Yiming, shugaban kamfanin. Yana da kyau a tuna cewa Facebook ya taɓa yin irin waɗannan tsare-tsaren har ma an aiwatar da shi. Duk da haka, babban gazawa ne. Idan an gina na'urar ByteDance kuma an yi nasarar aiwatar da shi, Zuckerberg na iya ɗaukar wani ciwo mai raɗaɗi.
Wasu kwayoyi masu daci
Zurfafa bincike na abubuwan "fun" na TikTok da sauri ya kai ga ƙarshe cewa yawancin nishaɗi ne ga matasa daga abin da ake kira Generation Z.
Shin za su girma daga TikTok? Ko kuma watakila dandalin nan mai farin jini zai girma, kamar Facebook, wanda shekaru goma da suka gabata ma ana kallonsa a matsayin wani nau'in wasa na wauta, amma ya zama cikakkiyar mahimmiyar hanyar sadarwar zamantakewa da siyasa? Za mu gani.
Ya zuwa yanzu, aikace-aikacen ya ci karo da duniyar balagagge gaba ɗaya. A yayin muhawarar jama'a a wasu ƙasashe (ciki har da China da Indiya), ra'ayoyin sun bayyana cewa TikTok yana ba da gudummawa ga rarraba abubuwan da ba bisa ka'ida ba, gami da batsa. An hana shiga an toshe a Indonesia riga a Yuli 2018, a Bangladesh a watan Nuwamba 2018 da kuma a cikin Afrilu 2019 a India. Hukuncin hukumomin Indiya ya kasance mai raɗaɗi musamman, saboda aikace-aikacen ya riga ya sami masu amfani da kusan miliyan 120.
Don haka watakila al'amurran da suka shafi aikace-aikacen da masu mallakar ba su iya sarrafa su ba kuma suna daidaitawa za su jinkirta aiwatar da Facebook? Af, Sinawa sun ji a cikin fatar jikinsu yadda suke ji yayin da wani ya tsoma baki tare da hana ci gaban ayyukan waje a fagensu, wanda suka yi shekaru da yawa suna aiwatar da tsarin kasashen waje.
