Yaro mai daidaituwa daga Warsaw - Piotr Shulchevsky

Ya sami gurbin karatu zuwa babbar jami'ar Kanada, horon horo a Google, zai iya zaɓar daga abubuwan da ake bayarwa, amma ya zaɓi hanyarsa. Ya ƙirƙiri nasa farawa da kasuwa mafi girma ta wayar hannu - Wish. Ku san labarin Piotr (Peter) Shulchevsky (1), wanda ya ci duniya da app ɗinsa.

Kauce wa kafofin watsa labarai da abubuwan sirri. Saboda haka, ba za a iya faɗi kaɗan game da rayuwarsa a lokacin da ya gabata ba. A cikin rahotannin kafofin watsa labaru, an dauke shi mai girman kai Petr Shulchevsky an haife shi a Warsaw. An haife shi a shekara ta 1981, ya sami damar sanin Jamhuriyar Jama'ar Poland da rayuwa a cikin gine-gine a Tarchomin.

Yana da shekara 11 kacal lokacin da ya tafi Kanada tare da iyayensa. A can ya sauke karatu a fannin lissafi da na'ura mai kwakwalwa daga Jami'ar Waterloo da ke Ontario, wanda aka amince da shi a matsayin jami'a mafi kyau a Kanada a fannin kimiyyar halitta. A lokacin karatunsa ya hadu Danny'ego Zanga (2) wanda farko abokinsa ne sannan abokin kasuwancinsa. Dukkansu 'yan uwan ​​juna ne daga Jami'ar Waterloo.

2. Schulczewski tare da Danny Zhang

Wani zuriyar 'yan gudun hijirar kasar Sin ya yi mafarkin yin wasan kwallon kafa. Ya fi son yin wasan ƙwallon ƙafa tare da Bitrus fiye da yin code, amma Schulczewski an zana shi zuwa kwamfutar kuma koyaushe yana da ra'ayoyi masu yawa. Zhang a karshe dai bai samu tayin wata babbar kungiyar kwallon kafa ba. Sun hada karfi da karfe suka dauki matakin kwararru na farko a ciki kamfanoni mafi mahimmanci a cikin masana'antar IT.

Schulczewski ya fara aiki a ATI Technologies Inc., daga wani kamfani na Kanada, ciki har da. katunan bidiyo. Wani kuma inda ya shirya don Microsoft da Google. Ga Google, ya rubuta algorithm wanda ke zaɓar mafi kyau kuma mafi shaharar tambayoyin masu talla. Lambar ta sanya alamar talla ta atomatik tare da shahararrun kalmomin shiga waɗanda manajan da ke ba da odar kamfen ɗin bai yi la'akari da su ba. Godiya ga sabis ɗin, masu talla sun sami ƙarin ra'ayoyin shafi da damar yin ciniki, kuma kudaden shiga na Google ya karu, a cewar Schulczewski, da kusan dala miliyan 100 a shekara.

Nasarar ta kawo wani kalubale - a cikin 2007 Schulczewski yayi aiki akan inganta Shafukan Google don masu amfani da Koriya.. Kuma ya koyi darasi mai mahimmanci daga Koreans, waɗanda ba sa son abin da ƙattai na Silicon Valley suka ce ya kamata su so, kamar shafukan farar fata na Google. Schulczewski ya kirkiro sabon aikin, la'akari da dandano da tsammanin masu amfani da gida. Ya koyi tunani kamar abokan cinikin da ya ƙirƙira don. Ya bar kamfanin bayan shekaru biyu. A bayyane yake, ya gaji da rufin gilashin a cikin kamfani, inda kowane aikin ya yi nisa daga ra'ayi zuwa aiwatarwa.

Dama bayan Amazon da Alibaba

Da tanadin da ya ba shi damar fara sana’arsa, sai ya fara programming. Bayan rabin shekara ya tsarin da ke gane muradun mai amfani bisa la’akari da halayensa a Intanet da zaɓin tallace-tallace masu dacewa dangane da shi. Don haka, an ƙirƙiri sabuwar hanyar sadarwar talla ta wayar hannu wacce za ta iya yin gogayya da ita Google AdSense. May 2011 ne. Wannan sabon aikin ya haɓaka dala miliyan 1,7 a cikin saka hannun jari kuma ya ja hankalin shugaban Yelp Jeremy Stoppelman. Schulczewski bai manta da tsohon abokinsa ba, ya gayyaci abokinsa Zhang na jami'a, wanda a lokacin yana aiki a YellowPages.com, don ba da hadin kai.

Akwai masu saye don sabon samfurin, a cikinsu, amma Schulczewski ya goyi bayan tayin dala miliyan ashirin ga ContextLogic. Tare da Zhang, sun zaɓi don tace injin da ya samo asali da kansu. Yi fatan dandalin ciniki ta hannu, Shulchevsky mafi mahimmancin aiki har zuwa yau. Tunanin ya kasance mai sauƙi - shirin koyo da kai da aikace-aikacen da masu amfani da su ke ƙara sha'awar sayayya, kamar kwandon keke ko sandar kamun kifi, turare, da dai sauransu.

An shigar da aikace-aikacen cikin sauri akan dubun dubatar wayoyin hannu. Ɗaya daga cikin shahararrun samfuran ya zama kwamfutocin keke. Bayan lokaci, app ɗin ya bincika kuma ya nuna wa masu amfani da mafi kyawun ciniki akan samfuran da suke mafarkin. Duk abin da ya faru da sauri da kuma dacewa, saboda a kan smartphone. Abokan cinikin Wish galibi mata nekuma samfuran da aka bayar sun fito ne daga masu siyarwa a China. Masu siyar da Asiya sun ƙima app ɗin. Ba lallai ne su yi wani abu ba - sun buga tayin nasu, kuma Wish ya nuna shi ga abokan ciniki masu yiwuwa.

A farkon, masu ƙirƙirar dandamali sun ƙi ƙima daga masu siye, dangane da sanya tayin tare da farashin talla na 10-20% ƙasa. Sabili da haka, kusa da irin waɗannan kamfanoni masu tasiri kamar Walmart, Amazon, Alibaba - Taobao da dai sauransu, sabon dan takara ya bayyana - Wish.

Shulchevski da Zhang sun san sarai cewa ba zai zama da sauƙi a kayar da ’yan kasuwar Amurka ba. Don haka sun yi niyya ga ƙungiyar masu amfani waɗanda ba su ganuwa ga masu mulki Silicon Valley. Ya kasance game da masu siye tare da jakar kuɗi kaɗan, wanda farashin ya fi mahimmanci fiye da aikawa da sauri a cikin kyakkyawan kunshin. Schulczewski ya ce irin wadannan abokan ciniki suna da yawa a cikin Amurka kadai: "kashi 41 na gidajen Amurkawa ba su da fiye da dala $400 a cikin ruwa," ya gaya wa masu saka hannun jari, ya kara da cewa suna da karin fahimta game da abokan ciniki a Turai.

A cikin shekaru goma, Wish ya zama dan wasa na uku a duniyar kasuwancin e-commerce., bayan Amazon da Alibaba-Taobao. Kididdiga ta nuna cewa mafi yawan rukunin masu amfani da Wish mazauna Florida, Texas da Amurka Midwest ne.

Kimanin kashi 80 cikin 2017 na su bayan siyan farko sun dawo don yin wata ciniki. A cikin 80, Wish shine mafi saukar da ka'idar kasuwancin e-commerce a cikin Amurka (kusan XNUMX%). Ina fata abokan ciniki su ci gaba da dawowa don sababbin sayayya. Masu amfani daga Girka, Finland, Denmark, Costa Rica, Chile, Brazil, da Kanada kuma suna siyayya ta amfani da Wish app. Har yanzu, Schulczewski ya sami Wish don siyarwa, wannan lokacin daga Amazon. Duk da haka, yarjejeniyar ba ta gudana ba.

3. Lakers T-shirt tare da tambarin Wish app.

Shahararrun 'yan wasa da yawa suna tallata fata. Yana da kwantiragin sanya hannu tare da shahararren kulob din kwando na Los Angeles Lakers (3). Taurarin kwallon kafa Neymar, Paul Pogba, Tim Howard, Gareth Bale, Robin van Persie, Claudio Bravo da Gianluigi Buffon ne suka tallata manhajar a lokacin gasar cin kofin duniya ta 2018. A sakamakon haka, adadin masu amfani ya karu. A cikin 2018, Wish ya zama mafi saukar da ka'idar kasuwancin e-commerce a duniya. Wannan ya ninka masu haɓaka dandamali zuwa dala biliyan 1,9.

Dukiya da rayuwa tsakanin taurari

Peter, ban da kasancewarsa ƙwararren mai tsara shirye-shirye, yana da ma'anar kasuwanci ta ban mamaki. A cikin 2020, kamfaninsa ya yi muhawara a kan New York Stock Exchange, kuma Masu zuba jari sun kimar Wish a kusan dala biliyan XNUMX. Tare da kusan kashi biyar na hannun jari. wani yaro daga Warsaw ya zama biloniya yana da arzikin da ya kai dalar Amurka biliyan 1,7. A cikin kimar mujallar Forbes, ya kasance a matsayi na 1833 a jerin masu kudi a shekarar 2021.

Kamfaninsa ya dogara ne akan saman benaye na wani gini a kan titin Sunsom a San Francisco. Kwanan nan ne kafafen yada labarai suka ruwaito cewa Petr Shulchevsky ya sayi wani katafaren gida na zamani na dala miliyan 15,3 a cikin katafaren yanki na Bel Air a cikin tudun tsaunin Santa Monica a Los Angeles. Gidan yana kallon gonakin inabin Rupert Murdoch, kuma makwabtan hamshakin attajirin nan Ba'amurke da tushen Poland sun hada da Beyoncé da Jay-Z.

Kamar hamshakan attajirai da yawa, Schulczewski na da hannu cikin ayyukan agaji - tare da Zhang, su ne masu daukar nauyin tallafin karatu na Wish ga daliban da suke karatunsu na Jami'ar Waterloo. A kan gidan yanar gizon jami'a, Schulczewski ya rubuta wa ƙaramin abokan aikinsa a cikin masana'antar IT, gami da: "Daidaitawa ita ce mafi girman halin kirki a cikin harkokin kasuwanci."