Snap Maker - Evan Spiegel

Yana da iyaye masu arziki. Saboda haka, aikinsa ba a gina shi bisa ga makircin "daga rags zuwa wadata da kuma miliyon." Wataƙila dukiya da alatu da ya girma a cikin su ne suka rinjayi shawararsa ta kasuwanci, lokacin da ya ƙi biliyoyin tayi a cikin sauƙi kuma ba tare da wata damuwa ba.

CV: Evan Thomas Spiegel

Kwanan wata da wurin haihuwa: 4 Yuni 1990

Los Angeles, Amurka)

address: Brentwood, Los Angeles (Amurka)

Ƙasar: Ba'amurke

Matsayin iyali: Kyauta

Sa'a: $6,2 biliyan (kamar na Maris 2017)

Mutumin da aka tuntuɓa: [email kariya]

Ilimi: Makarantun Crossroads don Fasaha da Kimiyya (Santa Monica, Amurka); Jami'ar Stanford (Amurka)

Kwarewa: wanda ya kafa kuma Shugaba na Snap Inc. - mai kamfanin Snapchat app

Abubuwan sha'awa: littattafai, sauri

mota

An haife shi a ranar 4 ga Yuni, 1990 a Los Angeles. Iyayensa, manyan lauyoyi, sun ba shi kuruciya mara kulawa a cikin alatu da ingantaccen ilimi. Ya yi karatu a shahararriyar makarantar Crossroads for Arts and Sciences a Santa Monica, sannan ya shiga daya daga cikin mafi kyawun jami'o'i a duniya - Jami'ar Stanford. Sai dai kamar Bill Gates da Mark Zuckerberg, ya bar karatunsa mai daraja ba tare da wata shakka ba lokacin da shi da abokan aikinsa suka fito da wani sabon tunani...

Manya ba su gane ba

Wannan ra'ayin shine Snapchat. App ɗin, wanda Evan da abokan aikinsa suka haɓaka (ƙarƙashin kamfani mai suna, wanda aka kafa a cikin 2011 kuma aka sake masa suna Snap Inc. a cikin 2016), cikin sauri ya zama abin burgewa a duniya. A cikin 2012, masu amfani da shi sun aika da matsakaicin saƙon miliyan 20 (snaps) kowace rana. Bayan shekara guda, wannan adadin ya ninka sau uku kuma a cikin 2014 ya kai miliyan 700. A cikin Janairu 2016, masu amfani sun aika da matsakaita na 7 biliyan snaps kowace rana! Lokacin yana faɗin gwiwoyi, kodayake dole ne a yarda cewa ba shi da ban mamaki sosai. Mutane da yawa suna da wuya su fahimci abin da ya faru na shaharar Snapchat - aikace-aikace na aika hotuna da bayan 10 seconds ... bace. Har ila yau, jami'ar Stanford ba ta "sami" ra'ayin ba, haka ma yawancin abokan aikin Evan ba su samu ba. Shi da wasu masu sha’awar manhajar kwamfuta sun bayyana cewa, ainihin manufar ita ce sanya masu amfani su fahimci darajar sadarwa. volatility. Spiegel ta ƙirƙira wani kayan aiki wanda zai ba ka damar ganin abin da ke faruwa tare da aboki idan muka tashi da safe, ko kuma raba wani lokacin ban dariya tare da aboki a cikin wani ɗan gajeren bidiyon da ke gab da bacewa saboda da gaske ba haka bane. . daraja ceto. Makullin nasarar Snapchat shine canza tsarin. Gabaɗaya, shafukan saƙon nan take da shafukan sada zumunta sun kasance a baya bisa hanyar sadarwa ta rubutu. Spiegel da masu haɗin gwiwar kamfanin sun yanke shawarar cewa app ɗin su, wanda aka fi sani da Picaboo, zai kasance ta hanyar hotuna maimakon kalmomi. A cewar masu fafutuka, Snapchat yana maido da sirri da tsaro da gidan yanar gizon ya yi hasarar - wato, abin da aka gina shi a farko a shafukan sada zumunta, kafin masu kirkiro Facebook da Twitter su shiga cikin jarabawar ƙirƙirar sabon Google kuma suka fara samun masu amfani. . a kowane farashi. Kuna iya ganin bambanci idan kun kwatanta matsakaicin adadin abokai akan wani rukunin yanar gizo. A Facebook, rukuni ne na abokai na kusa da na nesa 150-200, kuma muna raba hotuna tare da rukuni na abokai 20-30.

Zuckerberg ya bugi sharar

Amma ga wanda ainihin mahaliccin Snapchat ne, akwai nau'i daban-daban. Babban jami'in ya ce Spiegel ne ya gabatar da ra'ayin na app a matsayin wani aiki a matsayin wani bangare na bincikensa. Bobby Murphy da Reggie Brown sun taimaka masa ya gina sigar farko ta app.

Evan Spiegel da Mark Zuckerberg

A cewar wata sigar, an haifi ra'ayin ne a lokacin jam'iyyar 'yan'uwa, kuma marubucin ba Evan ba ne, amma Brown. An rahoto cewa ya nemi a bashi kashi 30%, amma Evan bai yarda ba. Brown ya ji tattaunawa da abokin aikinsa game da Evan yana shirin korar shi daga kamfanin. Lokacin da Spiegel ya tambaye shi ya ba da izinin Snapchat, Brown ya yanke shawarar yin amfani da yanayin don amfaninsa ta hanyar sanya hannu a ko'ina a matsayin mafi mahimmancin saka hannun jari. Jim kadan bayan haka, Evan ya katse shi daga bayanan kamfanin, yana canza kalmomin shiga zuwa duk shafuka, sabobin kuma ya karya haɗin. Brown ya rage bukatarsa ​​kuma ya ce zai yi kyau da kashi 20% na hannun jari. Amma Spiegel ya kawar da shi gaba daya, ba tare da ba shi komai ba.

Mark Zuckerberg, wanda ya kafa Facebook a shekarun baya a cikin irin wannan yanayi, ya yi ƙoƙari sau da yawa don siyan Snapchat. Da farko dai ya bayar da dala biliyan daya. Spiegel ta ki. Ba a yaudare shi da wani tsari ba - biliyan 3. Wasu sun bugi kawunansu, amma Evan ba ya bukatar kudin. Bayan haka, ba kamar Zuckerberg ba, ya kasance "mai arziki a gida." Sai dai sabbin masu saka hannun jari na kamfanin da suka hada da Sequoia Capital, General Atlantic da Fidelity, sun amince da mahaliccin Snapchat, ba tare da Zuckerberg ba, wanda a fili ya raina shi.

A cikin 2014, sauran manajoji da gogewa a ciki. Koyaya, mafi mahimmancin ƙarfafawa shine aikin Imran Khan a cikin Disamba 2014. Ma’aikacin banki, wanda ya jera ’yan kato da gora irin su Weibo da Alibaba (babban halarta a karon farko a tarihi), yana rike da mukamin darektan dabarun a Snapchat. Kuma Khan ne ke bayan jarin Evan, hamshakin attajirin nan na China Alibaba, wanda ya sayi hannun jarin kan dala miliyan 200, wanda ya kai darajar kamfanin zuwa dala biliyan 15. Babu tserewa daga talla, amma tallan farko ya bayyana akan Snapchat kawai a ranar 19 ga Oktoba, 2014. Tirela ce ta musamman da aka shirya ta daƙiƙa 20 don Ouija. Evan ya ba da tabbacin cewa tallace-tallacen da ke cikin app ɗin sa za su ba da bayanai ta hanya mai daɗi da ban sha'awa. A cikin 2015, ya zagaya manyan hukumomin talla da manyan abokan ciniki, yana bayyana yuwuwar kasancewa akan Snapchat. Lalacewar ita ce samun dama ga matasa masu shekaru 14-24 waɗanda ke da alaƙa ta kud da kud da app kuma suna ciyar da matsakaicin mintuna 25 a rana. Wannan babbar ƙima ce ga kamfani, saboda wannan rukunin yana da kyau sosai, kodayake yawancin masu talla suna tserewa cikin sauƙi.

Kashi uku cikin hudu na zirga-zirgar wayar hannu sun fito daga Snapchat

A Amurka, kashi 60% na masu wayoyin zamani masu shekaru 13 zuwa 34 ne ke amfani da Snapchat. Abin da ya fi haka, kashi 65% na duk masu amfani da shi suna aiki - suna saka hotuna da bidiyo a kowace rana, kuma adadin bidiyon da ake kallo ya zarce biliyan biyu a rana, wanda shine rabin abin da Facebook ke da shi. Kimanin watanni goma sha biyu da suka gabata, bayanai daga kamfanin sadarwa na kasar Burtaniya Vodafone sun bayyana a kan hanyar sadarwar, wanda Snapchat ke da alhakin kashi uku cikin hudu na bayanan da aka aika a cikin dukkanin aikace-aikacen sadarwa, ciki har da Facebook, Whatsapp, da dai sauransu.

Babban ofishin Snap Inc

Burin shugaban Snap Inc. don wani lokaci ya kasance game da tabbatar da cewa Snapchat na iya zama matsakaici mai tsanani. Wannan shine makasudin aikin Discover da aka ƙaddamar a cikin 2015, wanda shine gidan yanar gizon da ke da gajerun rahotannin bidiyo da CNN, BuzzFeed, ESPN ko Vice suka bayar. Sakamakon haka, Snapchat ya sami ƙarin ƙwarewa a idanun masu tallata tallace-tallace, wanda ya taimaka wajen kammala kwangilar farko. A kowane hali, nunin kamfanoni akan Snapchat ba zai iya yiwuwa a kira shi talla na yau da kullun ba - tattaunawa ce tsakanin alamar da yuwuwar abokin ciniki, hulɗa, jawo su cikin duniyar masana'anta. A halin yanzu, Snapchat an fi amfani dashi a cikin hanyoyin sadarwa da masana'antar abinci, wanda ke kula da masu amfani da farko, wato, masu amfani da su ne na farko don gano sababbin dandamali da kuma tsara yanayin.

Spiegel ta kafa Snap Inc. dake kusa da Muscle Beach a Los Angeles, wanda ya shahara a cikin 70s, incl. da Arnold Schwarzenegger. Hedkwatar kamfanin wani bene mai hawa biyu ne, daya daga cikin dumbin gine-ginen da kamfanoni ke hayar a Venice, gundumar Los Angeles. Yankin da ke kan titin teku yana da wuraren shakatawa masu yawa da kananun kantuna. A jikin bangon ginin ana iya ganin manyan zane-zane tare da hotunan mashahurai na wani mawaƙin gida da ke ɓoye a ƙarƙashin sunan ThanksYouX.

Gwajin kasuwar hannun jari

A cikin 2016, haɓakar sabbin masu amfani ya ragu sosai, kuma masu saka hannun jari sun fara buƙata daga kamfanin Evan. jeri akan musayar jari. Don yin wannan, kamfanin ya hayar Goldman Sachs da Morgan Stanley. Shirin ya fito fili a watan Maris na 2017 don kama karuwar Amurka. Masu zuba jari sun damu da Snap Inc. bai raba makomar Twitter ba, wanda ya kasa gina wani tsari mai ɗorewa na samar da kuɗi, ya kuma yi asarar dala biliyan 2013 a kasuwannin kasuwancinsa tun farkonsa a ranar 19 ga Nuwamba. (58%). Wasan farko, wanda, kamar yadda aka tsara, ya faru a ranar 2 ga Maris, 2017, ya yi nasara sosai. Farashin da kamfanin ya sayar da hannayen jari miliyan 200 kafin ya fito fili ya kasance dala 17 kacal. Wannan yana nufin sama da $8 a cikin abin da aka samu a kowane rabo. Snap Inc. ya tara dala biliyan 3,4 daga masu zuba jari.

Canjin hannun jari na New York a ranar ƙaddamar da Snap Inc.

Snapchat ya hau saman teburin gasar kuma yana da burin yin gogayya da manyan shafuka irin su Facebook da Instagram. Alkaluma na baya-bayan nan sun nuna cewa shafin yanar gizon Mark Zuckerberg yana da kusan mutane biliyan 1,3 a kullum masu amfani da shi, kuma Instagram yana da masu amfani da miliyan 400, takwas kuma ya ninka Snapchat, bi da bi. Snap Inc. Har yanzu bai samu kudi daga wannan sana'ar ba - a cikin shekaru biyu da suka gabata, kasuwancin ya yi asarar kusan dala biliyan daya a cikin asara. Ko da a cikin jarin prospectus Spiegel, ko kuma wajen, manazartansa sun rubuta kai tsaye: "Kamfanin bazai taba samun riba ba".

Abin farin ciki ya ƙare kuma ba da daɗewa ba masu hannun jari za su yi tambaya game da samun kuɗi. Ta yaya Evan Spiegel mai shekaru 27 zai cika matsayinsa na shugaban babban kamfani na jama'a tare da masu hannun jari, kwamitin gudanarwa, matsin lamba a kan abin da ake samu da rabo, da dai sauransu? Wataƙila za mu gano nan ba da jimawa ba.