Sunan manyan motocin mota mafi tsada
Toyota ya zama na farko akan Interbrand's 2019 Mafi Kyawun Alamomin Duniya, matsayi na bakwai.
Dangane da matsayin Interbrand's Top 100 Global Brands 2019, Toyota ya sake kan gaba a jerin mafi kyawun samfuran mota.
A matsayi na bakwai gabaɗaya, darajar Toyota ta tashi da kashi 56.2% duk shekara zuwa dala biliyan 234.2, wanda ya zarce manyan kamfanonin Apple ($9 biliyan, +167.7%) da Google (dala biliyan 8, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) da Samsung ($2B, +XNUMX%).
Koyaya, a matsayi na takwas - kuma mafi girman alama - shine Mercedes-Benz, wanda kuma ya yi tsalle da kashi 50.8% zuwa dala biliyan 45.4, wanda ya sanya alamar martaba ta Jamus a gaban McDonalds ($ 4 biliyan, + 44.4%) da Disney ($ 11 biliyan). , + XNUMX%).
Toyota da Mercedes-Benz su ne kawai kamfanonin motoci guda biyu da suka zama na farko goma, amma BMW ya koma matsayi na 10, kashi daya cikin dari zuwa dala biliyan 11.
Alamar ta gaba mafi mahimmanci ita ce Honda, matsayi na 21st, sama da 24% zuwa dala biliyan 39.9, tare da kamfanoni kamar Facebook ($ 32.4 biliyan), Nike ($ 32.2 biliyan), Louis Vuitton ($ 25.6 biliyan) da GE (dala biliyan XNUMX). Brand da BMW.
Bayan Honda, Ford da Hyundai sun zo na 35th da 36th, bi da bi, inda na baya ya haura 14.3% zuwa $14.2B sannan na karshen ya haura XNUMX% zuwa $XNUMXB.
Volkswagen yana matsayi na 40 da $12.9bn (+6%), yayin da sauran kamfanonin Jamus Audi da Porsche ke biye da darajar dala biliyan 12.7 (+4%) da $11.7bn (+9%) kuma sun mamaye matsayi na 42 da 50. .
Nissan, a matsayi na 52, na daya daga cikin kamfanonin motoci guda uku da suka yi hasarar kasa a bana, inda suka fadi kashi shida zuwa dala biliyan 11.5, sauran su ne Kia (dala biliyan 78 (dala biliyan 6.4, -7%) da matsayi na 85) Land Rover ($5.9 biliyan). ). , -6%).
Koyaya, tsakanin Nissan da Kia a matsayi na 77 shine Ferrari, wanda ya yi tsalle 12% zuwa dala biliyan 6.5, yayin da Mini ($ 5.5 biliyan, + 5%) ya fitar da samfuran motoci a saman 100 a 90-m wuri.
Don kimanta farashi, Interbrand ba wai kawai yana kallon ayyukan kamfanin na baya-bayan nan da hasashen kudi ba, har ma da rawar da alamar ke takawa a kasuwa.
Hakanan ana la'akari da abubuwa da yawa na cikin gida, kamar sadaukarwa da amsawa, kuma ana la'akari da sahihanci, dacewa da haɗin kai a cikin sakamakon ƙarshe.
