Gujewa Kuskuren Holden: Yadda nasarar Toyota ke taimakawa GWM, Isuzu, Kia, MG da sauransu su bunƙasa a Ostiraliya, kuma me yasa ya kamata a damu da alamar | Ra'ayi

Toyotas kamar RAV4, Yaris da HiLux sun sami hauhawar farashin farashi kwanan nan, suna fitar da masu siye da yawa zuwa wasu samfuran.

Menene GWM (na Great Wall Motors wanda kuma ya haɗa da Haval), Isuzu, Kia da MG suka haɗu?

Dukkansu sun ji daɗin haɓakar kashi biyu har ma da lambobi uku a cikin tallace-tallacen Australiya a cikin shekarar da ta gabata, kuma duk wani bangare saboda gibin babban ramin da ya rage a kasuwa sakamakon tashin gwauron zaɓe na Toyota sakamakon tashin farashin da ake yi akai akai.

Ee, sauran samfuran kamar Alpine, Aston Martin, Bentley, Farawa, Jeep, LDV, McLaren, Peugeot, Skoda da SsangYong suma sun sami riba mai tsoka idan aka kwatanta da 2020.

Koyaya, ainihin adadin su har yanzu yana ƙanƙanta, yayin da GWM, Isuzu, Kia da MG duk sun ga tallace-tallace ya karu da adadin adadi biyar.

MG ya tashi daga rajista 15,253 zuwa 39,025 a cikin watanni 12, wanda ke nuna karuwar kashi 156 cikin 22,111. Yunkurin Isuzu daga 35,735 zuwa 61.6 tallace-tallace a lokaci guda shine haɓaka kashi 56,076 cikin ɗari kuma adadin Kia ya ƙaru daga 67,964 masu lafiya zuwa 21.2 don haɓaka kashi 5235 cikin ɗari. Amma tauraron shine GWM, yana yin roka daga raka'a 2020 kawai a cikin 18,384 zuwa 251.2, don gagarumar nasara da kashi XNUMX cikin ɗari.

Sakamakon yana nufin waɗannan samfuran sune sabbin manyan ƴan wasa a garin na 2022, da kuma waɗanda sauran manyan ƴan wasa kamar Ford, Honda, Hyundai, Mazda, Mitsubishi, Nissan da Volkswagen ke buƙatar kallo sosai.

Don haka, ta yaya daidai Toyota ya taimaka wa GWM, Isuzu, Kia da MG don samun tagomashi a tsakanin masu siyan sabbin motoci na Australiya?

Amsar tana da rikitarwa, kamar yadda babban buƙatun duniya tare da jinkirin samarwa saboda lamuran masu ba da kaya da ke da alaƙa sun nuna cewa jerin jirage sun busa don samfura da yawa, har zuwa ƙarshen watanni (idan ba shekaru ba a wasu lokuta, kamar wasu RAV4s da LandCruiser 300 Series).

Koyaya, a zahiri, ya rage ga masu kera motoci na dogon lokaci-daya da alama suna yin farashin kanta ba tare da isa ga yawancin Australiya ba fiye da kowane lokaci a kasancewar kamfanin na shekaru 63 a cikin wannan ƙasa - aƙalla, yana da a idanun masu amfani da yawa. , musamman tun farkon wannan shekaru goma.

A zahiri, mun riga mun zayyana cewa motocin Toyota gabaɗaya sun fi araha a yau da zarar an ƙirƙiri hauhawar farashin kayayyaki fiye da kowane lokaci a tarihin alamar a Ostiraliya. Amma, idan ana batun dala da cents, abokan hamayya kamar GWM, Isuzu, Kia da MG suna samun lada da gaske ta hanyar ba da samfura masu dacewa tare da ƙarancin farashi da matakan kayan aiki. Kuma masu saye suna zabe da kafafunsu.

Bari mu kalli misalin Toyota Yaris.

A cikin 2019, farashin jeri na ginin Ascent ya fara daga $15,390 kafin farashin kan hanya; yau, waccan motar (mafi girma a kusan kowace hanya) magajin yanzu shine Hawan Sport daga $23,740. Sabanin haka, MG3 Core ya siyar daga $16,990 tuki-waje na mafi yawan shekarar da ta gabata. Ba abin mamaki bane na karshen ya fitar da tsohon jagoran tallace-tallacen 13,774 zuwa raka'a 4495.

Mafi yawa iri ɗaya ya shafi Toyota's RAV4 - 2021 mafi kyawun siyar da ƙirar mota mara amfani a Ostiraliya. A cikin 2019, mai buɗe GX ya fara daga $30,640, amma a yau ya kai $34,300. idan kun yarda kuma kuna haƙuri isa jira daya. A halin yanzu, sabon-na-2021 Haval H6 ya shiga cikin fage daga $31,990-drive-way. Sakamakon haka? H6 ya ga karuwar tallace-tallace da kashi 280 cikin ɗari a bara, yayin da rajistar RAV4 ta ragu da kashi 7.2 cikin ɗari.

Misali na uku shine karban HiLux, mai jujjuya yanki da girgiza wanda ya fuskanci gasa mai zafi a cikin 'yan kwanakin nan daga kowane sasanninta, kuma ba kawai daga abokin gaba na gargajiya ba, Ford Ranger. Alamar Rogue ta kashe $ 64,490 kafin farashin kan hanya a cikin 2019 amma $ 70,750 a yau, akan alamar farashin Isuzu D-Max X-Terrain mai zafi na $ 65,900. Sakamako? Siyar da ƙarshen ya karu da kashi 74 cikin 2021 a shekarar 22, idan aka kwatanta da mafi ƙanƙanta na Toyota kashi XNUMX cikin ɗari.

Waɗannan misalan ne kawai guda uku waɗanda ke nuna dalilin da ya sa wasu 'yan Australiya ke ɓacewa daga Toyota zuwa wasu kayayyaki masu araha a cikin 'yan lokutan nan, bayan da amincinsu ya ci tura ta hanyar hauhawar farashin lambobi biyu a wasu lokuta, kuma a cikin mawuyacin yanayi don yin taya.

Wannan na iya zama ba zai iya gabatar da babbar matsala ga Toyota a halin yanzu ba - kasonta na kasuwa na 2021 na kashi 22.3 cikin ɗari fiye da ninki biyu na Mazda na biyu da kashi 9.6 cikin ɗari - amma ya ragu da cikakken kashi sama da shekarar da ta gabata. , kuma hakan ya kamata ya zama dalilin damuwa idan ya ci gaba a matsayin yanayin dogon lokaci.

Bugu da ƙari, ƙaddamar da babban farashi ga masu amfani da Toyota a lokutan wahala na iya zama mai sanyi, musamman yadda ya kasance ɗaya daga cikin kamfanoni mafi arziki a duniya. A gaskiya ma, a cikin 2021, Toyota ya kasance mai daraja a kusan dala biliyan 60 ($ 84 biliyan AUD), wanda ya sanya ta a matsayi na farko a matsayin mafi arziƙin mota a Duniya, a gaban Mercedes-Benz da Tesla.

Factor a cikin mutuwar Holden a cikin 2020 - alamar lokaci guda na girman kai na Australiya da asalin al'ada wanda mutane da yawa ke ci gaba da baƙin ciki bayan kisan gillar da Janar Motors ya yi - kuma a bayyane yake cewa samfuran kamar GWM, Isuzu, Kia da MG suna cikin wurin zama mai zafi don fara sabbin alaƙa na dogon lokaci tare da masu amfani da gida suna neman ko da hutu.

Idan tarihi ya koyar da mu wani abu, shi ne kada masarautu su huta. Holden ya ba da umarnin kashi 50 cikin 1950 na duk siyar da sabbin motoci a ƙarshen 80s kuma rinjayenta ya yi kama da ba za a iya cin nasara ba a ƙarshen 90s (kuma a taƙaice, a cikin 00s da farkon XNUMXs). Koyaya, kamar masu siye a ko'ina, masu siyan Australiya suna tafiya idan sun ji za su iya samun kyakkyawar ciniki a wani wuri dabam.

Hakan ya riga ya faru, kuma tare da haɓakarsu cikin sauri, kamfanoni kamar GWM, Isuzu, Kia, MG da sauransu suna da Toyota don godiya.