Tarihin kamfanin Brilliance

Kamfanin Brilliance Auto Group masana'antun kera motoci ne da yawa a China. Hedikwatar tana Shenyang. Yana daya daga cikin manyan masana'antun motoci na kasar Sin kuma yana matsayi na bakwai a masana'antar kera motoci. Yana kula da haɗin gwiwar kasuwanci tare da BMW. Kwarewar samarwa ta bambanta kuma ana nufin micro-vanes, motoci, manyan motoci, jigilar fasinja, da kera sassa. Kamfanin yana da adadi mai yawa na rassan.

Tarihin wannan kamfani mai ɗan fa'ida ya faro ne daga 1991. Sunan wanda ya kirkiro kamfanin na sanannen dan kasuwar China ne Yang Rong. Godiya ga Rong, masana'antar ƙirar ƙirar ƙira ta kamfanin da sauri sun sami suna na jagoranci a cikin China.

Tun lokacin da aka fara, kamfanin yana aiki. Ya bayyana kansa ba kawai a cikin ƙira na samarwa ba, har ma a cikin ma'amaloli da yawa da aka kammala tare da sanannun kamfanoni a masana'antar kera motoci ta duniya. Abokin kasuwanci na farko shine Toyota Motor.

Shekaru 7 bayan kafuwar ta, an sami gagarumin fadada ta hanyar mallakar kamfanoni biyu a lokaci daya: Ningbo Ym., Kwararre kan samar da gilashin mota, da Mianang Xinxen, wadanda suka kware a ci gaban karfin jiragen kasa.

Kuma a cikin 2003, sakamakon haɗin gwiwar kasuwanci da aka kulla tare da kamfanin BMW na Jamus, an ƙirƙiri haɗin haɗin kera kayayyaki.

Kuma a cikin 2007, an ba Brilliance Jinjue M2 kyautar mota mafi kyau na shekara.

Kamfanin yana haɓaka da sauri yana haɓaka kowace shekara. Tuni a cikin 2009, bisa ga ƙididdigar shekara-shekara, ta kera sama da motocin fasinja dubu 100 da ƙananan motoci dubu 120 a shekara.

Gagarumin fadadawa ya haifar da samuwar manyan kungiyoyin samar da kayayyaki guda biyu, kamfanoni guda shida don kera motoci, suna da masana'antar kera na'urorin wutar lantarki da yawa daban-daban don kera sassan motoci.

Founder

Akwai ɗan bayanin rayuwa game da wanda ya kirkiro, an san cewa an haife ɗan kasuwar China Yang Rong a shekarar 1957 a Shanghai.

Bayan ya mallaki 'yancin kai na kudi, Rong yayi tunani game da kera motoci kuma ya kirkiro Brilliance a 1991 don kera motoci da kananan motocin alfarma. Wannan na ƙarshe ne ya kawo babbar nasara ga ɗan kasuwar.

A cikin 2001, a cewar editocin mujallar Forbes, ya shiga jerin manyan 'yan kasuwa a China, yana daukar matsayi na uku a can.

A shekara ta 2002, an sami rashin jituwa da hukumomin China kuma wani rikici ya tashi wanda ya tilasta Rong barin ƙasar da gudu zuwa jihohi.

Ya ci gaba da haɓaka masana'antu a Amurka. Amma idan aka kwatanta da Brilliance, ba a cikin irin wannan buƙatar ba.

Alamar

Kalmar nan "Brilliance" ta yi daidai da ra'ayoyi kamar kamanni, haske, annuri. A cikin alamar ita kanta akwai haruffan Sinanci guda biyu, wanda a cikin fassarar yana nufin lu'u-lu'u, wanda ke nuna waɗannan ra'ayoyin.

Tarihin mota mai ƙyalli

A cikin 1996, microvan kamfanin na farko na samfurin JinBei ya yanke layin taron. Dangane da wannan ƙirar, an tsara samfurin motar fasinja tare da jikin motar S7200 na Zhonghua.

Brilliance Grance shine samfurin Microvan wanda aka haɓaka tare da Toyota Motor.

Jinjue M2 ya sami suna a matsayin mafi kyawun motar shekara a cikin 2997.

The Brilliance A3, ko motar wucewa ta ƙasa tare da igiyar wuta mai ƙarfi da zane mai ban sha'awa, an fara ɗauke da sabbin fasahohi. An gabatar da wannan kwafin a baje kolin Shanghai.

Arin samar da motocin da ke kan titi ya haifar da fitowar samfurin Brilliance M1 / ​​M2 kuma aka ba su damar samun matsayi a tsakanin masana'antar Sinawa ta kera motocin da ke kan hanya.

M1 da M2 an ƙera su daga Mitsubishi, suna haɗa sabbin fasahohi a cikin kowane ƙirar don tabbatar da iyakar ta'aziyya.

Dangane da M2 SUV, an haɓaka samfurin Brilliance FRV tare da jikin hatchback, ƙirar Italia ta asali wacce ta cinye kasuwa.

Na gaba, samfurin V5 SUV zai fara, wanda ke da kyakkyawar buƙata a cikin ƙasashen CIS. A waje, yayi kama da BMW.

A cikin 2015, samfurin Brilliance H230 yana farawa tare da sedan da hatchback. Wanda aka fitar dashi da yawa zuwa kasuwar Rasha.

Model Brilliance H530 sanye take da jikin sedan. Wannan motar kasafin kuɗi tana kama da samfurin ajin kasuwanci, amma fa'idarta shine ƙarancin farashi. Analog na H530 shine samfurin M1 tare da halaye iri ɗaya.

Sigar na zamani na M1 shine samfurin M2. Bugu da ƙari, kasafin kuɗi ya yi nasara da kamanceceniyar samfurin da ƙungiyar kasuwanci.