An rufe alamar mota mai wayo a Ostiraliya
Abubuwa
Ƙananan motocin birni da Mercedes-Benz kera sun fara ne a matsayin sabon abu kuma sun zama abin gani. Amma, a ƙarshe, mutane kaɗan ne suka yarda su biya bashin "motar babur mai ƙafa huɗu."
Motar mafi ƙanƙantar mota a duniya, Smart ForTwo, nan ba da jimawa ba za a ɗauke ta daga kasuwa a cikin gida saboda 'yan Australiya ba sa son biyan ƙarin kuɗin gudu na birane.
Farawa daga $18,990, Motar Smart tana kusan kusan na Toyota Corolla amma rabin farashin kuma tana da kujeru biyu kawai.
A Turai, inda filin ajiye motoci ke da tsada, motar Smart ta sami nasarar siyar da ita saboda ana kallonta a matsayin "motar tafurin ƙafa huɗu" saboda iya matsewa cikin mafi matsananciyar wurare.
Tallace-tallace a Ostiraliya sun kasance cikin faɗuwa kyauta tun daga 2005.
Asalin kamfanin haɗin gwiwa ne ya ƙirƙira tsakanin mai kera agogon Swatch da mai ƙirƙiren mota Mercedes-Benz, Smart ɗin ya fi tsayi kaɗan fiye da faɗin yawancin motoci kuma yana iya yin kiliya daidai da titi.
Amma tallace-tallace a Ostiraliya suna cikin faɗuwa kyauta bayan da aka yi girma a cikin 2005; Bukatu ya yi rauni sosai har odar mota ta motsa akan layi a watan Yuni 2013.
A dunkule dai, an sayar da motocin Smart guda 22 a bana a kasuwar da ke nuna alamun farfadowa.
Masu siyayya suna guje wa mafita mai girman pint
Yayin da biranen Ostiraliya da kewaye ke ƙara samun cunkoso, masu siyayya suna guje wa hanyar yin parking mai girman pint.
"Mun yi aiki tuƙuru don kiyaye motar Smart, amma ba isassun 'yan Australiya ke siyan ta a adadin da ake buƙata don tabbatar da ita," in ji mai magana da yawun Mercedes-Benz Australia David McCarthy. "Abin takaici ne, amma haka abin yake."
A cikin shekaru 4400 tun daga 12, an sayar da motoci sama da 2003 a Ostiraliya, gami da 296 Smart Roadsters daga 2003 zuwa 2006 da 585 ForFour masu ƙyanƙyashe kofa huɗu daga 2004 zuwa 2007.
Ya zuwa yau, 3517 na motocin Smart ForTwo da aka fi sani da su an sayar da su a Ostiraliya sama da tsararru biyu na ƙira.
Mercedes-Benz ta ce za ta ci gaba da bayar da ayyuka da sassa na Motocin Smart da aka sayar a Ostiraliya kuma tana da wasu kayayyaki na watanni biyu da ba a sayar da su ba.
Mista McCarthy ya ce: "Dillalan Mercedes-Benz ... za su ci gaba da yin hidima da tallafawa layin Smart."
Bar kofa a bude don yiwuwar dawowa a wani lokaci, ya kara da cewa: "Mercedes-Benz Australia za ta ci gaba da sa ido kan yuwuwar alamar Smart a kasuwa."
Abin ban mamaki, labarin mutuwar Smart a Ostiraliya na zuwa ne bayan kamfanin ya ƙaddamar da wani sabon tsari a Turai wanda ke amsa sukar motar da ke yanzu kuma mai yiwuwa ya sami fa'ida ta amfani da godiya ga ɗaki mai ɗaki da ƙarin kuzarin mota. Yanzu ba zai kai Australia ba.
Mercedes-Benz ta ce babban kaso na masu siyan Smart ForTwo a Ostiraliya suma sun mallaki daya daga cikin manyan motocin alfarma na S-Class na $200,000.
Asalin Smart ɗin ya shahara da amfani da ita a matsayin sabuwar mota mai ɗaukar allo da aka nuna a cikin fim ɗin The Da Vinci Code a matsayin abin tafiyar tafiya, kuma Mercedes-Benz har ma ya ba da izini ga mai zanen Amurka Jeremy Scott ya ƙirƙira motarsa ta Smart, wacce a kanta ya hau. manyan fuka-fuki.
Motar Smart ta kuma jawo hankalin masu sayayya. Mercedes-Benz ta ce wani kaso mai yawa na masu siyan Smart ForTwo na Australia suma sun mallaki daya daga cikin manyan motocin S-Class flagship na $200,000 kuma suna amfani da Smart a matsayin abin hawa na biyu.
Rufe alamar Smart a cikin gida wata alama ce ta yadda sabuwar kasuwar motoci ta Australiya ta zama.
A shekarar da ta gabata, an rufe tambarin Opel daga Jamus bayan watanni 11 kacal, kuma a shekarar 2009, fitacciyar alamar Cadillac daga Amurka ta katse ƙaddamar da ta a Ostiraliya da ƙarfe 11 na safe bayan an ba dillalai kuma an shigo da motoci.
Fiye da nau'ikan motoci 60 suna fafatawa don siyarwar shekara miliyan 1.1 a Ostiraliya - idan aka kwatanta da samfuran 38 a Amurka da 46 a Yammacin Turai waɗanda ke siyar da motoci sama da 15 fiye da Australia.
dabarar siyar da mota mai wayo
2014: 108
2013: 126
2012: 142
2011: 236
2010: 287
2009: 382
2008: 330
2007: 459
2006: 773
2005: 799
2004: 479
2003: 255
