Daraja ta atomatik

Shin zai yiwu a bayyana ma'anar "mota mai daraja" babu shakka? Menene shi kuma wane ayyuka yakamata ya kasance? Shin ko da yaushe mai daraja yana nufin "mai tsada" da "tsada"? Za mu yi ƙoƙarin amsa waɗannan tambayoyin.

Shin zai yiwu a bayyana ma'anar babbar mota ba tare da wata shakka ba? Menene shi kuma wane ayyuka yakamata ya kasance? Shin ko da yaushe girma yana nufin alatu da tsada? Za mu yi ƙoƙarin amsa waɗannan tambayoyin. An gabatar da martaba a matsayin wani lamari da ke buƙatar akalla mutane biyu, kuma zaton cewa ɗaya yana da'awar girma, ɗayan kuma ya gamsar da waɗannan da'awar. Ta hanyar bin wannan hanya, yana da sauƙi a fahimci dalilin da yasa ake ganin mota a matsayin mai daraja a cikin wani rukuni ba a cikin wani ba.

Misalin Volkswagen Phaeton ya tabbatar da yadda wani lokacin tsammanin kamfani bai dace da halayen masu karɓa ba. Yana da kyau sosai, saboda motar da aka yi amfani da ita ya kamata ya zama babban limousine mai ban sha'awa da daraja, masu fafatawa da manyan kamfanoni kamar BMW 7-jerin da Mercedes S-class. Phaeton ya zama "kawai" limousine na alatu. Tallace-tallace ba ta kai matakin da ake tsammani ba kuma ba ta ma kusantar waɗanda aka ambata ba, saboda kasuwa “ba ta karɓi daraja ba” a cikin yanayin wannan ƙirar ta musamman. Me yasa? Watakila dalilin yana cikin lamba a kan kaho da kuma alamar Volkswagen kanta, watau. motar mutane a cikin fassarar kyauta? Idan shahararru ne, to ya shahara kuma ba ƙwararru ba, sabili da haka ba shi da alaƙa da daraja. Amma hakan zai zama da sauki sosai. Damuwar daga Wolfsburg tana samarwa kuma, mahimmanci, cikin nasarar sayar da Abzinawa. Ba wai kawai alatu SUV ba, amma kuma an san shi azaman mota mai daraja, don haka ba kawai game da alamar ba. 

  A phaeton, kamar classic limousine, an yi niyya ga abokan ciniki waɗanda suke da ra'ayin mazan jiya ta yanayi, waɗanda, ta wurin matsayinsu, shekaru da matsayinsu na zamantakewa, suna ɗan halakar da mota da alama tare da ingantaccen suna, wanda daraja ta kasance. ta atomatik hade da. Lokacin da ake magana game da Volkswagen Phaeton, ƙwaƙwalwar ajiya ta fara kawo mana hotunan Polo da Golf, kuma daga baya ya zo sedan na alatu. Wannan, kamar yadda kuke gani, yana da wahala ga abokan ciniki masu yuwuwa su karɓa. Duk da haka, a game da Abzinawa, muna hulɗa da wani mai karɓa mabanbanta. Ba a matsayin orthodox ba kuma mafi buɗewa ga labarai. Abokin ciniki wanda ke shirye ya biya farashi mai girma ba don lamba a kan kaho ba, amma don amfanin da ya dace kuma sau da yawa ya wuce tsammanin.

Tagwayen fasaha na Abzinawa, Porsche Cayenne, ya tabbatar da wannan kasida. Yana sayar da kyau, amma lokacin da aka fara halarta, mutane da yawa sun yi hasashen zai ƙare nan ba da jimawa ba. Ya ƙunshi tambarin kamfanin da ke da alaƙa na musamman na wasanni da manyan motoci masu daraja, waɗanda, kamar yadda ake gani, babu wurin SUV mai ƙarfi. Bugu da ƙari, kasancewarsa ya kasance yana da mummunar tasiri a kan hoton kamfanin daga Zuffenhausen. Lokaci ya nuna akasin haka. Cayenne ya kasance ga ɗanɗanar mutanen da ba su damu da canons na yanzu ba.

To mene ne sakamakon? Na farko, ko ana ganin mota a matsayin mai daraja yana da alaƙa da alamar. Na biyu, ya dogara ne akan wane rukuni na mutane ne suka kimanta shi. Tabbas, ƙaddarar masana'anta ba tare da mahimmanci ba, kuma watakila Phaeton na gaba zai sami sauƙi. A cikin 70s, Audi ya kasance a ƙarƙashin Opel, kuma a yau yana tsaye kusa da Mercedes da BMW a cikin numfashi guda. Bugu da kari, da Bavaria damuwa ba ko da yaushe aka hade da saman-karshen motoci, da kuma, za mu wuce yammacin makwabta, da wuya a yi imani da cewa Jaguar ya taba sayar da arha motoci, Ferruccio Lamborghini samar da tarakta, da kuma Lexus ne iri tare da ashirin. - tarihin shekaru. Tun da yake waɗannan kamfanoni sun yi nasara a kasuwa kuma an san motocinsu a matsayin masu daraja, dole ne a sami daidaito tsakanin su.  

Tabbas, daidaiton saƙon tallace-tallace na kamfani, wanda aka gina tsawon shekaru, da ƙudurin da aka ambata a cikin ƙoƙarin ba mai siye samfurin da ya dace da tsammaninsa bisa ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ma'auni yana da mahimmanci. Wanne? Ya dogara ne akan nau'ikan da'irar motar da aka nufa. A bayyane yake ayyana halayen da motar da ake ɗauka a matsayin mai martaba ba za ta iya yi ba tare da zama kamar aiki mai ruɗi ba. Tun lokacin da aka kafa shi, kamfanin Ingilishi na Morgan yana gina motoci tare da gawarwakin bisa katako. Yana da wuya a kwatanta shi tare da ci gaban fasaha kuma yana da wuyar gaske ga Morgans su ƙi martaba, kodayake tare da sabon Ferraris sune kayan tarihi. Zane da salo? Mahimman batutuwa masu mahimmanci. Gaskiyar cewa Rolls Royce yana kama da babban coci kusa da jirgin ruwa kusa da Maserati ba ya rage ko ɗaya. Wataƙila tuƙi ta'aziyya da kayan alatu? Hakanan yana da haɗari. 

Taimakon direba da fasinjoji a cikin Maybach yana da shekaru masu sauƙi daga matakin da Lamborghini ke bayarwa. Don haka duk wani yunƙuri na neman wannan “wani abu” na gama-gari ana iya karyata shi. Abu daya ne kawai ya rage - farashin. Saboda haka, farashin yana da yawa. Daraja ba za ta iya zama mai arha ba kuma ana samun ko'ina, kodayake wannan kasancewar ta sake zama dangi. Rufin ga wasu shine bene ga wasu, har ma da Mercedes S daga ɗakin wasan kwaikwayo na Bentley ba ya da alama sosai. A daya bangaren kuma, idan aka yi la’akari da kudin siyan Bugatti, kowane Bentley ciniki ne.

Mujallar Forbes ta fitar da jerin sunayen motoci 10 mafi tsada a duniya. Koenigsegg Trevita ya buɗe darajar fiye da dala miliyan 2 (PLN 6). Idan muka dauki farashin mota a matsayin mai nuna darajarsa, da Swedish Koenigsegg zai zama mafi daraja mota iri, saboda akwai uku model na wannan manufacturer a cikin sama jerin. Duk da haka, wannan zai zama hukunci mai haɗari, idan kawai saboda, misali, har ma yara sun san Ferrari a duk faɗin duniya, ƙwarewar Koenigsegg har yanzu ba shine mafi kyau ba, ba tare da ambaton jerin Forbes na ƙarshe ba - SSC Ultimate Aero. Kuma amincewa yana da mahimmanci a cikin mahallin daraja. Dangane da ma'anar Mills, martaba za ta kasance mafi girma, yawan gungun mutanen da za su iya karɓar da'awar daraja (girmama). Saboda haka, idan wani bai san alamar ba, yana da wuya a yi la'akari da shi mai daraja.   

Mutuncin mota ya dogara da abubuwa da yawa. Yana da wuya a aunawa kuma ba sauƙin tabbatarwa ba, kuma galibi yana da mahimmanci. Don haka watakila kawai tambayi mafi sha'awar kuma gogaggen a cikin batun? Cibiyar Luxury ta Amurka, wacce ke nazarin martabar manyan kamfanoni a tsakanin masu hannu da shuni (misali, a Amurka, mutane 1505 da ke da matsakaicin kudin shiga na $278 da kadarori na dala miliyan 2.5), sun tambayi masu amsa tambayar: Wane nau'ikan motocin da ke samar da mafi kyawun haɗin gwiwa. quality, exclusivity da daraja? Sakamakon ba abin mamaki bane. A cikin Amurka an jera su cikin tsari: Porsche, Mercedes, Lexus. A Japan: Mercedes ya musanya wurare da Porsche kuma Jaguar ya maye gurbin Lexus a Turai. 

Motoci mafi tsada a duniya 

Samfurin	Farashin (PLN)
1. Koenigsegg Trevita	7 514 000
2. Bugatti Veyron 16.4 Grand Sport	6 800 000
3. Roadster Pagani Zonda Cinque	6 120 000
4. Roadster Lamborghini Reventon	5 304 000
5. Lamborghini Reventon	4 828 000
6. Maybach Landole	4 760 000
7. Kenigsegg CCXR	4 420 000
8. Koenigsegg CCX	3 740 000
9. LeBlanc Mirabeau	2 601 000
10. SSC Ultimate Aero	2 516 000

Duba kuma:

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